By Tessa Carranza-Hawthorn

Custom Built Copywriting & Content GPT

The Brand-Trained Brain

A bot that speaks your brand's unique language

A bespoke GPT built from your brand’s soul

Welcome to the future of content creation.

The Brand-Trained Brain™ is a bespoke GPT trained on the very heart of your brand. It does not draw from generic material on the internet to write for your business. Rather, Word.Haus creates the creative foundations of your brand which are then used to train a GPT with your voice.

Designed for creatives, founders, and service-led businesses who crave consistency without compromise.

What you get -

01/
The Workshop

A guided deep-dive into the emotional, intellectual, and strategic essence of your brand.

We excavate your voice, message, customer journeys, and creative DNA.

02/
The Deck

A beautifully built, GPT-ready messaging guide that acts as your brand’s source of truth. Think tone of voice, messaging pillars, persona psychographics, copy samples and strategic customer journeys all in one.

03/
The GPT

A custom-trained GPT copywriter fluent in your brand. Ready to write your emails, landing pages, blog posts and social captions, all steeped in the creative work delivered by the living, breathing writers at Word.Haus.

Automation with soul.

Get in touch to see how a custom trained GPT could transform your business' content creation.

Get in touch

Ideal for...

  • Freelancers scaling with soul
  • Agencies needing on-brief content (every time)
  • Founders seeking consistency
  • Creatives who know automation shouldn't mean dilution

Why it works

Most AI-generated copy sounds like… well, AI. Generic. Gutless.

But The Brand-Trained Brain™ doesn’t just mimic you. It knows you. It’s trained not on trends or generalities but by strategic, customised brand strategy designed for your one-and-only business.

This isn’t a robot with templates. It’s a collaborator with taste.

From Word.Haus founder, Tessa Carranza-Hawthorn

Led by lawyer-turned-copywriter and strategist Tessa Carranza-Hawthorn, Word.Haus blends technical rigour with literary taste. The Brand-Trained Brain™ is our answer to a changing creative landscape.

If we can’t beat AI, let’s use it thoughtfully.

Not quite right?

If you're not seeking brand strategy services, check out our templates and courses or enter another door in Word.Haus