By Tessa Carranza-Hawthorn

Brand strategy for startups & service-based businesses.

Work with Word.Haus to give your brand the voice it deserves

We specialise in making you sound better than the rest.

Brand Strategy

We workshop your brand’s identity, tone of voice and messaging to create content rich with personality and purpose. The outputs from our workshops can be used to create a Brand-Trained Brain™.

Brand-Trained Brain

We build bespoke GPTs for for founders, creatives, and visionaries who want their words to work harder. It speaks with your brand’s voice, moves with your values, and writes content backed by creative strategy.

Marketing & Media Copy

We craft compelling content that covers newsletter & edms, social media captions, brochures, print publications, internal documents, press releases, RFPs, award submissions and more.

Content Strategy

We craft content strategy that converts customers so you can focus on the stuff that really matters in your biz. Our workshop covers service offerings, marketing stories and buyer types to deliver a 3-month strategy that includes creative ideation and execution calendar.

Retainer

We offer flexible, on-going retainers for businesses who are ready to outsource content creation to expert writers. Retainers are customer-built to suit the content needs of your biz and executed on a quarterly (3 monthly) basis.

FOR STARTUPS & SERVICE-BASED BUSINESSES

The Brand-Trained Brain

Custom Built Copywriting & Content GPT

Welcome to the future of content creation.

The Brand-Trained Brain™ is a bespoke GPT trained on the very heart of your brand. It does not draw from generic material on the internet to write for your business. Rather, Word.Haus creates the creative foundations of your brand which are then used to train a GPT with your voice.

Our Work

Walk through the word-houses we’ve built...

Explore All Recent Projects

Speak to the right audience

Leave an intentional mark

Position yourself effectively

Drive aligned sales

Our Process

01. Proposal

We send you a proposal with all of the deliverables you can expect to receive together with a proposed timeline for delivery and execution.

02. Discovery

We gather important information from you prior to the workshop process to ensure we can prep and deliver the workshop without wasting any of your precious time.

03. Workshop

We facilitate a digital workshop involving all key players in your team. You’re simply required to turn up with an open, creative mindset and a desire to have a little fun.

04. Deliverables

We deliver a thorough deck that covers all of the deliverables expressed in our proposal which let you create meaningful content for your business.

Meet Tessa Carranza Hawthorn, Head Wordsmith at Word.Haus

Tessa is a Lawyer, Podcaster, Copywriter and Brand Strategist.Word.Haus is the manifestation of many talents: technical (legal), advisory (strategy) and sales (storytelling).

Testimonials

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— Client Name

"All aspects of working with Word.Haus are great, particularly how efficient they are and the streamlined comms."

— Amanda Youngs, Director, MiLife

"Tessa was great to work with, easygoing, responsive, and took feedback on board really well. We were really happy with the final outcome of both our tone of voice and brand personality documents. She captured the essence of our brand perfectly and made the whole process feel smooth and collaborative."

— Kurt Dudley, Co-Founder, Be A Little

"Tessa has been exceptional at articulating my brand to the consumer, especially as we were re-educating our audience as part of an industry shake up. Tessa was able to use language that clearly allowed the consumer to understand who we were and everything we stood. She has been great to work with over two brands and I've appreciated all her support and finesse."

— Corbin Barry, Founder, The Sage Space

"Working with Tessa was a seamless and fulfilling experience. She brings a rare blend of business acumen and creative excellence. Her process was clear and efficient from start to finish—exceptional communication, thoughtful expectation-setting, and a well-structured workflow. On the creative side, her ideation, strategic insights, and word-smithing were top-notch. And beyond her talent, she’s an absolute joy to work with! I’d recommend her to any entrepreneur looking for support across brand strategy and content creation."

— Amelia Kruse, Founder, Sageform

“Tessa’s creative brain adds so much fuel to The Peers Project fire! She’s extremely efficient, has a wealth of experience and brings a true creative flare to her work. It’s been an absolute delight to have her lead the creative strategy of our podcasts and we love making podcast magic with her.”

— Michelle Akhidnor, CEO & Founder, The Peers Project

Tessa has plugged in seamlessly with Cake’s team to provide ongoing content creation. She combines her technical legal knowledge with an intuitive ability to write fun, cake-y, SEO considered copy for our growing global audience.”

— Jase Atkins, CRO and Co-Founder, Cake Equity

“Tessa is a kick ass copywriter. She got me out of a tight spot on a pitch to a major international client. Tessa was able to take the deck, with many contributors and align the copy and messaging while linking it back to the client’s brand statements all on a super tight deadline”

— Edward Woolrych, Executive Producer, Rizer”

“Not only has Tessa edited the hell out of our content and copy to make our brand identity legit, she’s also an absolute legend to work with. I completely rely on her to make sure everything from website copy, socials, EDMs and event descriptions are on point. If you’re not working with her, you’re an idiot”

— Josh Howard, Founder & CEO, Single Use Ain’t Sexy

“Fantastic - turned quality work around really quickly. She really understands hipages’ tone of voice and tailors content to our audience while optimising it for SEO.”

— Samantha Nemeny, Content Marketing Manager, hipages

Not quite right?

If you're not seeking brand strategy services, check out our templates and courses or enter another door in Word.Haus