By Tessa Carranza-Hawthorn

Metalia Studios

Summary

Metalia is a bespoke piercing studio in Paddington, Sydney changing the way women get pierced. A once terrifying experience in the back of a tattoo parlour is made chic and luxurious by these masterminds of all that is sparkly. 

What we did

  • Messaging 
  • Tone of Voice 
  • Brand Strategy
  • Website Copy

Our Words

"Meet Iana, Our Founder:

Design and people have always been my two great loves. When I started piercing, I quickly realised style and a sense of belonging are everything to piercing. 

We all want beautiful jewellery and to feel safe when we’re pierced with it. Having worked in tattoo parlours and quick-n-easy piercing salons, I could see clients trying to navigate their fears, rather than enjoying the incredible journey of making a statement with their body. Metalia Studios is the edgy, retro-glam dream in my head come true. A place where piercing is professional as hell but also everything that sparkles."

— Website Copy, metaliastudios.com

Messaging & Taglines

"We’re changing the way you get pierced"

"Raise your ear game"

COPYWRITING

Engage Word.Haus for your next copywriting, content or brand strategy project.

Not sure what brand strategy is? Let us explain here.